ABOUT ME

A passion for bringing your brand to life...and Japan.

With over ten years of experience in copywriting, marketing and editing, I like nothing more than brainstorming concepts, seeking out typos and taking brands to a new place. I have worked both agency and client side, and in 2019 decided it was the right time to take the leap and go it alone. I'm very proud to say that it's the best decision I could have made. 

So why Nito-onna Creative? A few years ago I was lucky enough to go to Japan* and I fell in love with it. So when I discovered the meaning of nito-onna, it felt like it was meant to be - there's no better way to describe my approach to work or my wardrobe, and it's inspired by the language of a place I love: 
 

Nito-onna meaning; "A woman so dedicated to her career that she has no time to iron blouses and so dresses only in knitted tops."

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*If any part of you is thinking about going to Japan, go! I'm happy for you to contact me to talk about Japan, as well as copywriting.

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